Formula One is the pinnacle of motorsport and one of the world’s most technologically advanced sports. Increasingly, the teams turn to insights derived from the analysis of diverse data sources to fuel technological development and improved race performance. The ability to make informed decisions on car technical development and race strategy are critical for success.

As a Williams Martini Racing Official Partner, Geospatial Insight is developing proprietary visual intelligence software which provides Williams Martini Racing with big-data analytics services and access to dedicated machine learning resources targeting insight driven performance improvement.

“Geospatial Insight’s commitment to the delivery of technological innovation is a value shared by Williams. It was clear even from preliminary discussions that their capability could deliver actionable insights for us and we are excited to work with them to make gains.”

Claire Williams, Deputy Team Principal at Williams Martini Racing

“Formula One is a data-driven sport” stated Paddy Lowe, Chief Technical Officer at Williams Martini Racing.

“Geospatial Insight have deep expertise in geospatial data and focus on delivering competitive advantage through evidence-based insights.  We are delighted to be partnering with Geospatial Insight on a project that we believe represents a first in motorsport. We look forward to collaborating on new data-sets in the pursuit of technical excellence and improved on-track performance.”

“Formula One’s hyper-competitive environment has given rise to new benchmarks in technology innovation that can be leveraged beyond motorsport. Geospatial Insight focuses on helping our customers achieve superior performance outcomes, which aligns perfectly with Williams long heritage in the pursuit of excellence through technical innovation. We’re excited to be working alongside the Williams Martini Racing Team and exploring the opportunity to jointly develop new innovative technologies for our customers.”

Paul Fearn, CTO of Geospatial Insight

For more information on how visual intelligence, big data, AI and other technology is being adopted in motorsport and business, visit Geospatial Insight’s dedicated website
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